Tints are achieved by combining pure colours with white, which makes them lighter in expression.The pure colours may be changed by adding either white or black ( 4): Pure colours can be described as the basic shade or nuance of a colour. Mixing equal quantities of a primary and a secondary colour gives you a tertiary colour.Ĭolours can also be categorised on the basis of purity. The tertiary colours (Intermediate): a mixture of the primary and the secondary colours.And these are green (blue and yellow), orange (red and yellow) and purple (blue and red). The secondary colours: the ones you get when you mix two of the primary colours.By mixing these, you can create any colour. The primary colours : blue, red and yellow.The most important thing to know is, first and foremost, the classification of colours into basic categories ( 3). Yes, it is! The basic characteristics of colours are absolutely essential to know in order to be able to put them together properly in your banner ads. Is it really necessary to start on such a low end of the practicality scale, you might think? Basic things you should know about colours But don’t despair, because now we’re really going to talk about colours!ġ. There is also no evidence that, for example, red works better than green, but red might work better in certain contexts than green would.Ĭhoosing colours for your banner advertisement can be like having to choose the colour of the living room. Because what’s at stake here is the context in which the colour is put, and that is why it is important. And since a colour can mean several different things, depending on who is looking at it, it’s hard to predict how a larger audience will perceive your choice of colours ( 2).Īre there such thing as “good” or “bad” colours, you ask? It can therefore be difficult to say that a colour describes one particular state of mind or feeling. It all depends on the eye of the beholder.Įxperiences, language, culture, and personal characteristics all play a role in the way we understand colours. Red does not necessarily mean anger, nor does yellow always mean happy - there is certainly no scientific proof of this. But here’s a new piece of advice: forget everything you’ve learned! You are probably thinking that you have already heard a lot about colours and what feelings they evoke. The importance of colours and age groups in banner advertisingĬhoose the best colours for your banner ad The significance of colour and gender in banner advertising Selecting the right colours for banner ads
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